Solutions
At Avatar, we don’t just build websites, (although we are experts at those).
We build communications tools, on any platform, spanning the marketing life cycle - from branding
and promotion, to acquisition and cross-selling, to customer loyalty and retention. Our innovative
and compelling online solutions turn clients’ ideas into reality – visions into action.
See below how we engage interactive solutions to most effectively accomplish your strategic goals.
Branding & Promotion
Related Services
Interactive/Web Audit
Corporate/Marketing Websites
Flash Animations
Mobile Websites
Content Management Systems
Analytics
Email Marketing
Looking Great, But Still Getting Results!
Web design isn’t just about creating a stunning website or online promotions. It’s about what you’re trying to achieve and the problems associated with it. It's about representing your brand in the most effective possible way.
Long gone are the days where a static corporate site with copy and images was good enough - it’s now a two-way conversation and can solve product/services issues, provide internal solutions and give you direct access to your customers. Only by understanding this can you design and build an online presence that truly delivers results.
At Avatar we're skilled in all interactive mediums including Corporate or Marketing Websites, Mobile Websites, Email Newsletters, or Online Promotions. We work in HTML, Flash, PHP, ASP, Ajax; we're conversant in most major Content Management Systems; and we're slaves to international standards.
We also love Analytics - the science (art?) of unlocking the secrets of your website's traffic, visitors and content. We break all of the numbers down into meaningful information that helps you understand your website and how people engage with your brand.
Simply put, we’re passionate about getting meaningful results for our clients, from designing and implementing simple email campaigns up to the most complex of web builds - our team loves a challenge!
Generating Leads & Selling Products
Related Services
Ecommerce Websites
Online Advertising
Email Marketing
Search Engine Optimization
Search Engine Marketing
Maximize Your Online Potential!
Your website can earn YOU money! No, this isn't just another sales pitch for quick money...e-Commerce is now a mature marketing vehicle which most companies forget about when designing their websites. And with the technology solutions available today, building e-commerce into your site doesn't have to be a painful process. Avatar can show you how.
But what if you don't need to sell directly from your site? Then Avatar will work closely with you to develop and implement a digital strategy to generate qualified leads and drive people to your website, salesforce or storefronts. This can be achieved through a mix of Online Advertising and Email Marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Online advertising allows you to engage with your customers like never before. And with consumers making more and more of their purchasing decisions online, it’s vital that online advertising forms part of your overall marketing strategy. It’s all about the message AND the creative you use. So with creative design, superior execution and strategic media planning, Avatar can help you advertise in the right place, at the right time and most importantly, to the right people.
SEO/SEM results are achieved through a complex combination of content generation, link building, ad design placement and social interaction. It’s a delicate balance and Avatar has a team with expert experience in all these areas.
Building Loyalty & Strengthening Relationships
Customers for Life!
The web is an incredibly social place and it seems like every day there is another platform (or buzz word) to connect with your current and potential customers. Twitter, Android, Flickr, Foursquare...and of course the 'old' standbys Facebook, Linkedin, etc. The key is to ensure that each of your customer touchpoints is relevant to the receiver and consistent with your brand. This will build positive customer experiences leading to increased loyalty and even brand evangelists.
Social Media isn't just a gimmick or fad. It's not going away. It presents new and exciting opportunities for brands to better understand and connect with their customers online. At Avatar, we cut through the hype to help our clients develop their social media marketing strategy and build their social brand presence.
But it's not all about social websites. The interactive world is going mobile and the relationship people share with their mobile phones is very personal - it's a relationship they don’t have with any other medium. As long as brands adhere to the principles of good relationship marketing and respect the end users' wants and needs, mobile has the potential to create a real-time loyalty that no other channel can provide. 'Going Mobile' with Avatar can encompass anything from a simple mobile-friendly version of your company website, to mobile-enriched marketing campaigns (via SMS, mobile apps, etc), to complete cross-platform, location-aware applications.
And finally, don't discount the power of Email marketing - done right! Avatar designs, codes and broadcasts emails for direct response, brand loyalty, consumer rewards and newsletter programs ensuring accurate conversion tracking and full standards compliance to achieve maximum effectiveness.
