Our Work

Avatar is focused on staying at the leading edge of trends for both technology and the constantly changing ways markets use new media.

The resultant deep understanding of the connections between markets and technology enables us to align the corporate and marketing needs of our clients with the appropriate technology.

Below is a sampling of our work - everything from large scale corporate websites to small campaign-specific microsites. Whether you need a traditional desktop experience or something mobile that can be accessed anywhere, we know how to deliver on time and on budget.
Websites

Creating a website that speaks to the target audience clearly and effectively is both an art and a science. Avatar strikes the right balance by creating designs that resonate with your brand while using the most advanced web technology available and still adhering to the latest international standards.

The result: a site that’s both visually appealing and that performs well with users and search engines.

And by using our user-friendly content management system (CMS) we are able to create websites that allow clients to update content and make changes to their site without any programming or coding knowledge - effectively maintaining a site with minimal effort.
Online Advertising

In today’s interactive environment a stunning website is only half the marketing picture. A complete digital marketing solution should include online advertising components such as microsites, landing pages, banner ads and Search Engine Marketing (SEM).

Together with our sister companies, Surge Communications and Sparks Event Marketing, who are experts in brand and marketing communications, we can deliver a fully integrated solution for either existing or new marketing campaigns.
Email Marketing

Done right, Email marketing is one of the most cost effective online tools to push brand and product messages to a targeted audience, build loyalty and drive relevant traffic to your website.

It encompasses a wide range of strategic tactics that leverage opt-in opportunities to drive action including Enewsletters, special offers, auto-generated communication and even thank you emails - all crucial touchpoints with your market that must be carefully considered.

Avatar covers the full range of tactics including campaign planning and execution, database management and list optimization.
Mobile

Mobile is the fastest growing medium for communication and with the proliferation of web-enabled smartphones your brand needs to be ready to take advantage of this space. And although mobile could be considered just another medium for marketers to reach their target audience, like print or interactive, it can certainly play a powerful role as part of an integrated marketing strategy.

Mobile marketing is often used to increase brand awareness, generate customer opt-in databases, or drive attendance to specific events and locations. Avatar works in all these areas, specializing in:

- SMS Text Message Campaigns
- Mobile Web Development
- iPhone App Development
- Mobile Advertising
Social Media

Twitter, Facebook, LinkedIn, Youtube, Flickr… social media has changed the way we do business. To be successful, companies must now considering engaging their audience in completely different ways.

The fundamental difference between social media and traditional advertising is the ability to have a dialogue with your customers. That, more than any other facet, builds greater brand understanding and empowers brand evangelists.

Avatar keeps up with trends and helps filter the noise. We work closely with our clients to establish which social media tools and technologies work best for your company and determine how they can be used to achieve your individual marketing goals.
Motion

The ubiquity of broadband is constantly pushing the limits of today’s multimedia revolution. With our depth of expertise in designing and integrating flash and 3D animation into interactive applications, Avatar can bring your online presence to a whole new level.
Strategy

A successful interactive strategy starts with a deep understanding of our clients' business and industry, and Avatar goes beyond just the visual and the functional. We create work that brings real business advantages. The process may start with an audit of your current website or online presence to determine where there are opportunities for improvement or refinement. It then moves through design and build where we apply our deep understanding of search engine technology and optimization to every facet of your project. We implement a system that works not only for initial deployment and launch, but also provides a platform for flexibility and adjustment as the search landscape changes. For your site to be most successful it must then be both visited and tracked; this will make your online efforts more cost effective, leading to a higher ROI. We work closely with our clients to help them understand visitor behavior, trends and site performance, and provide solutions which encompass the full life-cycle of successful analytics.