The Mufflerman

Know The Signs Campaign

Pro-active car maintenance is the cheapest solution in the long run, but it also has important environmental and safety benefits too. The challenge we undertook for the Mufflerman was how to educate household decision-makers with little automotive experience automotive knowledge. They need enough to know when their own vehicles need maintenance. They need to know the signs.

We created an integrated online advertising campaign and microsite centred around animated characters than put a fun spin on the various automotive systems that are crucial to maintain your car's performance and safety.