Maple Leaf Foodservice
Submitted by root on Thu, 12/03/2009 - 15:23
Indulge Rewards
Maple Leaf sells its products to independent foodservice operators through a variety of distributors, which has made it challenging to effectively communicate with these customers. In response we developed the Indulge online loyalty campaign, to help them forge a direct relationship.
Indulge has become a key component of Maple Leaf's Foodservice sales and marketing efforts. It has been central to recent seasonal promotions, and has been instrumental with new product launches.