Maple Leaf Foodservice

The Dish Online

Maple Leaf needed a fun, energetic design to break through the clutter of conservative marketing that bombards healthcare foodservice staff on a daily basis.

We built their website, the dish online, to evoke the warmth and charm of a Mediterranean kitchen., with a colour palette that strikes a careful balance between earthy and bold. The Menu Maximizers section also helps them browse Maple Leaf's extensive collection of easy-to-prepare meal ideas.

The lively design is also used for an integrated email campaign that brings topical issues and menu ideas to the inboxes of Maple Leaf's customers on a regular basis.