Last night I watched a TED lecture by Malcolm Gladwell in which he honours Howard Moskowitz – a brilliant US market researcher, who has worked with an endless list of companies to understand their consumers’ needs. The talk highlights a study Moskowitz undertook for Pepsi to find the right level of sweetness in a new aspartame-based diet drink.
In part of two of our look back at the top interactive stories of 2009 we look more at the fight to be tops in the search space, talk about surfing (and more) on the go, and what ultimately that should be worth.
Before we get too far into 2010 we thought this would be a good time to take a look back at the big interactive stories of 2009. Read on for the first part of our (subjective) list of the most significant developments of the year that just went into the books.
Welcome to the new Avatar Interactive website. We're currently in soft-launch mode as we add more content and go through further testing so if you see anything amiss, please let us know.
